1Hook
你不是瘦不了 / 而是代谢慢了. Using negation plus a twist directly overturns self-blame, shifting the responsibility to "metabolism", making people feel instantly understood.
- First line
- You're not incapable of losing weight, in mixed black and light green text
- Second line
- your metabolism is just slow, in mixed black and brick red text
- Font
- Bold sans-serif, very large, almost filling the upper half
- Position
- Centered, about 3% from the top edge






